The art industry is complex … the more you know about creating and promoting art, the better your chances of being approached by collectors who appreciate your style and vision.
Experienced art collectors learn about artists in a variety of ways. Simple searches on any of the main social medias deliver an ocean of art styles in a millisecond. A second refined search will tell an art buyer everything they need to know about the histories of the piece and artist.
Every style and type can now be easily found, from traditional painters to pioneers creating digital art with algorithmic applications that blend mediums, or create Data Mosh Glitch techniques, and all of it wrapped in artificial intelligence and machine learning.
Blockchain on the supply and distribution side makes it safe and easy for buyer and artist. Introductions too, have never been easier or more personal.
Everything is brand new post pandemic, and even though many want old normal to return, the reality is …
… it ain’t Grandma’s Gallery anymore.
In 2021, TECH is boss, and DIGITAL the facilitator, whether AI Generative art, or for proving provenance and certification.
The creation of art
rarely comes easy … as does selling it, especially in the beginning.
The SECRET …there is no secret
Raising visibility of anything,
is formula and timing.
Almost 70 percent of working artists with art-based business training;
:: Are involved in more events
:: Attain more media coverage
:: Increase campaign conversions
:: Sell more art
iAD attracts some very innovative art minds who share a wealth of information and experiences. You can pick up a lot simply by hanging out in these communities, and learn from others as they develop new creative techniques that attract progressive art collectors.
We’ll show you how to extrapolate and adapt what great contemporary artists are doing like, Damien Hurst, Takashi Murakami, Signe Pierce, Ai Weiwei, Jeff Koons, Richard Prince, Virgil Abloh, and many more groundbreaking artists who redefine creativity and innovation.
It’s one thing to see it, and another completely to have someone with experience explain from the inside what just flashed by at light speed.
Depending on where you are on your career timeline, you can dive as deep as you want into learning about art technique in any style and type. We also share and demystify marketing and promotion campaigns through workshop-webinars, and one-on-one sessions.
We cover analog and digital techniques respective of materials, tools, apps, and software.
Advanced artists can learn more about meditative techniques like visualization, and the allegorical and archetypal aspects of art and our unconscious.
If you’re a buyer or collector looking for advice about a potential purchase, or a piece you already own, we can help in that respect too. We can also help you find and research artists.
Contact us about your interests and questions;