Shoot from the Hip
Psychology is the most valuable tool in your photo kit.
Everyone is in survival mode today, which means competition is off the charts, which also means speed is critical at all levels, from shooting to editing and getting it to the viewer.
If you shoot people, you need to shoot fast because everyone today is distracted. In order to understand what motivates a subject to deliver what you need, you need to be in their head.
If you’re shooting inanimate objects, you need to be in your head, and that can be lonely when you’re deep diving your unconscious looking for something that’s not visible, or maybe not even there.
Today, in-camera effects save editing time, so the better you know your gear, the more control you have over the results. Thankfully, modern cameras are so highly technical they can also make coffee. The challenge is knowing how to make your gear sing, and to be able to do it in the dark on the run.
When you throw digital editing on the table, the head game you play with yourself needs to be insanely organized, or you’ll get sucked into the chaos and burn up time that no one has anymore.
